Fall 2004 National Edition
By Paul D. Rosevear

You're probably not looking forward to the process of cramming 18 years of life onto one college application, let alone the thought of that app being sorted into the imaginary "yes", "no," and "maybe" piles lurking in college admissions offices around the country. But whether it's fair or not, your entry to the college of your choice boils down to the words, numbers, and letters you present on those few pages - and presentation counts. Online college admissions consulting firms have become a popular trend lately for those who want extra advice and direction in crafting their apps for maximum impact - but it'll cost you.

"It's not enough to have good grades and scores - you need to consider university politics, ethnic and regional demographics, and other things beyond control of the applicant", says Robert Shaw, a partner and co-founder, whose team of consultants is staffed entirely by former Ivy League admissions officers.

The proof is in the pudding: "We have been 100 percent successful in getting every single one of our students into their reach schools for the past five years," says Shaw.